WB4F Fundraising Meet-Up set for August 20 at Northampton Bicycle
Are you registered for Will Bike 4 Food on September 20th – or thinking about it? Join the Food Bank and WB4F alumni cyclists at a Fundraising Meet-Up on Thursday, August 20th from 6:00-8:00 PM. Hosted at Northampton Bicycle and Speakeasy, this free event will bring together experienced fundraisers and those new to Will Bike 4 Food. Cyclists of all ages are welcome!
Will Bike 4 Food, presented by Stop & Shop, is an annual fundraiser for the Food Bank of Western Massachusetts. Returning for our 16th year, this event brings together cyclists of all ages and skill levels to pedal toward a hunger-free future. Cyclists choose a 4-mile, 12-mile, 25-mile, 50-mile, or 100-mile scenic route through the Connecticut River Valley and fundraise individually or with a team of friends, family, or co-workers.
What to Expect at the Meet-Up: Alumni cyclists and fundraisers will recount their ride experiences, share tips on fundraising and preparation, and offer advice for making the most of your Will Bike 4 Food participation. The Food Bank will also announce the top teams and fundraisers as of August 20th. WB4F merchandise will be for sale, and yard signs will be available for supporters. Stop & Shop will provide snacks, and the Food Bank will cover the first drink for attendees.
FEATURED SPEAKERS
Bill Levine
Bill has cycled with Will Bike 4 Food for more than 5 years as captain of the Franklin Hampshire Habitat Rides 4 Food. So far this year, they’ve raised more than $20,000. Bill was one of the top fundraisers for WB4F in 2025 and will share strategies and tips. Watch this video about Bill and record fundraising from WB4F 2025!
Maureen Biggar
Maureen has cycled with Will Bike 4 Food for more than 5 years with the Bikes Fight Cancer team. Maureen was one of the top fundraisers for WB4F in 2025 and has participated as both an individual and on a team.
Cheyenne Burnham, Public Engagement Manager at the Food Bank of Western Massachusetts
Cheyenne has been with the Food Bank for more than 5 years and is excited to share details of this year’s ride and give everyone an overview on why fundraising is so impactful and why it matters so much this year.