With Our Presenting Sponsor

Registration opens May 1st!

WB4F brings together riders of all ages and abilities to raise funds and momentum for the Food Bank of Western Massachusetts. Whether you’re chasing a personal best or cruising with family and friends, there’s a ride for you: a full Century (100 miles), Half Century (50), Quarter Century (25), or our 12-mile and 4-mile Family Fun Rides.

Prefer to ride on your own roads? Join us virtually and log your miles anytime during Hunger Action Month in September.

Together, we’re aiming to raise $250,000 this year. Every mile, every rider, every dollar brings us closer to the finish line, and closer to a hunger-free Western Massachusetts.

Will you ride with us?

Ride Details:

Bikers leave at designated times depending on the ride they choose: 

Follow, like, and share our WB4F page on Facebook for updates, announcements, photos from previous events, helpful links, and more!

After-Party

From 2:00 – 5:00 p.m., join The Food Bank for a cookout, beverages, lawn game, vendors, and tunes. Get a chance to talk with fellow cyclists who are helping to feed their neighbors in need.

The After-Party is free for Will Bike 4 Food riders and volunteers. Non-riders and virtual riders can purchase tickets to the After Party for $25 for adults 21 and older and $15 for teens and kids. After-Party tickets will be available for purchase after registration opens on May 1st.

Details for this year’s After Party are being finalized. Last year featured:

• Lunch prepared by Hatfield’s very own Smithsonian Café and Chowder House. Options include: chicken, hot dogs, veggie burgers, quinoa salad, tossed salad, and homemade macaroni and cheese. Gluten-free buns available.
• A locally made gourmet popsicle by Crooked Stick Pop
• Two drink tickets with your choice of:
• Local hard cider by  (Must be 21+ with valid ID) Headwater Cider
• Local beer by (Must be 21+ with valid ID) Berkshire Brewing Company 
• Wine from  (Must be 21+ with valid ID) Black Birch Vineyard
• An assortment of non-alcoholic drinks from Polar Beverages
• Speed & Sprocket Cycle Works – Pioneer Valley’s Mobile Bike Shop
• A spin on the Food Bank Smoothie Bike
• Temporary Tattoo Station
• Lawn games

Why Join?

The Food Bank is committed to providing nutritious food to people when and where it’s needed across Western Massachusetts. Right now, the challenge is real: our dollars don’t go as far as they once did, as the need for food assistance continues to rise, and uncertainty around federal nutrition funding grows.

That’s where Will Bike 4 Food comes in.

When you ride in our 16th Annual Will Bike 4 Food, you’re doing more than logging miles—you’re joining a community that believes everyone deserves access to nutritious food without barriers or stigma. Your participation helps ensure the Food Bank can continue its mission, even in uncertain times.

And yes, it’s also a great day on a bike.

Choose from scenic routes through the Connecticut River Valley and ride alongside fellow cyclists for a community-powered day starting in beautiful Hatfield and stretching beyond. Whether you’re in it for the challenge, the cause, or the camaraderie, there’s a ride for you.

With a minimum fundraising commitment of $200, you’ll help provide at least 400 nutritious meals to people facing food insecurity. Every pedal moves us closer to being a region where everyone has enough nutritious food.

Ride with purpose. Ride with community. Ride for food.

Why The Food Bank? Why Now? Learn more about our work >

FAQ’s

• Where is the event happening?
  The event on Sunday, September 20th will take place at the Hatfield Lions Club Pavilion, 15 Billings Way, Hatfield MA 01038 (Behind Hatfield Elementary School and the Hatfield Library). Participants can also register and fundraise as a Virtual Rider and bike their miles anytime during Hunger Action Month in September.
• What time does the event start?
  The start time for the event varies depending on which route participants are riding. Riders are encouraged to arrive 30 minutes to an hour before their start time to give themselves time to check in, enjoy available refreshments and bike maintenance, and get themselves ready for their ride. The kickoff times for each route are as follows:
  7:00 a.m. – 100 Mile (Century)
  10:15 a.m. – 50 Mile (Half Century)
  12:00 p.m. – 25 Mile (Quarter Century)
  1:30 p.m. – 12 Mile
  1:30 p.m. – 4 Mile (Family Fun Ride)
  The After-Party starts at 2:00 p.m.
• Will the event be postponed if it rains?
  No. However, you are never required to ride. If you don’t feel safe riding on the day of the event, we simply ask that you turn in your fundraising in advance or drop it off at The Food Bank the following week.
• Where can I park when I arrive on the day of the event?
  Parking will be available on a first-come/first-served basis at the Hatfield Elementary School parking lot. You will have a short walk (or bike ride) to registration and the pavilion. Additional parking will be available at The Hatfield Town Hall (just down Main St.).
• Is fundraising required?
  Fundraising is required to attend the event on September 20th. We ask that participants 18 and over raise a minimum of $200. Participants under 18 are encouraged to fundraise, but it is not required. You will have until Oct. 15, 2026, to complete your fundraising. If you have not met your minimum, you will be billed for your remaining balance and have the opportunity to contact us regarding any potential errors on our part.
• Can I get a refund due to weather, or if I need to cancel?
  Registration fees are non-refundable and may not be deferred to another year. WB4F takes place rain or shine. In case of severe weather, the Food Bank may cancel or modify the ride for safety concerns. In the unlikely case a ride is canceled, the registration fee can be claimed as a tax-deductible donation.
• What do I need to bring with me on the day of the event?
  Just bring your bike, your helmet, and at least one bottle of water. There will be stops along the way where you can refill your bottle. Riders have also found it helpful to bring sunscreen, sunglasses, and extra clothes. It is strongly encouraged to wear reflective clothing and have front and rear lights on your bike for visibility, even on a sunny day.
• Do I have to start biking at a certain time on the day of the live event?
  To make sure everyone returns on time and that safety precautions are in place, please leave at your designated time. If you’re concerned about returning on time and need a head start, please email events@foodbankwma.org and let us know.
• Can I still complete my miles on my own?
  Certainly! You can sign up for the Virtual Ride and rack up your miles mountain biking, indoor cycling, unicycling…however you choose to reach your goal!
• Can I attend the After-Party if I don’t bike that day?
  If you registered as a Virtual Rider, you can attend the After-Party day of. If you are not riding, you can purchase After-Party tickets on the After-Party page.
• How do I get a shirt?
  All registered participants, including Virtual Riders, get a free WB4F t-shirt. Folks who have registered to ride day-of get a voucher for a meal and beverage at the After-Party. If you will not be attending the After-Party, you can arrange to pick up your shirt or have it mailed. Participants who raise $1000 or more will receive a Will Bike 4 Food cycling jersey. Children riding in bike carriers are free and will not receive a t-shirt.
• How do I volunteer?
  We rely on volunteers for a variety of tasks before, during, and after the event. Please contact our Volunteer Coordinator, Alison Sjoberg, or click here to see what group and individual volunteer opportunities are available.
• Can I change my route after I register?
  Please email events@foodbankwma.org if you need to change your route. You can also change your route in your Participation Center.
• Are there restrooms along the routes?
  There will be porta-potties located near the water/snack stops along your route. We will provide you with the location of each water stop and porta-potty.
• Do teams have to ride the same route?
  No. You don’t all need to ride the same route to be considered a team. The routes are developed to have different levels of difficulty for different levels of cycling experience. The 12-mile and 4-mile rides are great for families, while the 100-mile ride is suitable for more experienced cyclists. Choose one that’s right for you.
• What is the Will Bike 4 Food After-Party, and what time does it start?
  The After-Party will go from 2:00 p.m. to 5:00 p.m. and is included in your registration. It includes lunch from The Smithsonian Café & Chowderhouse (vegetarian and gluten-free options available), a Crooked Stick pop, and beverages from Berkshire Brewing Company, Head Water Cidery, and Black Birch Vineyard. Non-alcoholic beverages will also be available. After-Party tickets for non-riders can be purchased for $25 for adults and $20 for children 12 and under.