Friends of the Food Bank,

Since 1992, the Food Bank’s logo has displayed a truck, symbolizing our dedicated efforts to deliver nutritious food across Western Massachusetts. Since then, the Food Bank’s mission and vision have evolved and deepened, extending beyond transporting food. Our impact has become multifaceted, combining delivery of immediate nutritious food directly and through the region’s Food Assistance Network with innovative strategies and systemic solutions to the underlying causes of hunger.

With this understanding, and with the Food Bank’s move to Chicopee in late August, we embarked on a rebranding journey beginning in 2022 with the intention of updating our brand identity and messaging. We reached out to our donors, community partners, people with lived experience, the public as well as our board of directors and employees to assist us in selecting a logo that would symbolize our region’s collective spirit and determination. We wanted the logo to evoke a sense of compassion and unity and encompass the diverse facets of our work.

I’m excited to share with you the Food Bank’s new logo. A simple tapestry of interwoven shapes, the new logo symbolizes the strength and interconnectedness of the Food Bank, its members and supporters, and the community.

The vibrant blue and green colors reflect the hope and vitality of the work we do. The logo radiates warmth and stands as a beacon of shared action for a brighter tomorrow.

We’re grateful to everyone who participated in our brand surveys and offered insights throughout the logo design process. And we’re extremely grateful to Tom Pappalardo, the Food Bank’s Design and Marketing Coordinator, who created the new logo.

We will roll out the rebrand incrementally starting this summer, replenishing materials on an as-needed basis to reduce costs and waste. We thank you for your support over the years and look forward to our continued partnership to create a Western Massachusetts where no one faces food insecurity, and everyone always has access to enough nutritious food.

Together, we end hunger!

Andrew Morehouse

Executive Director of the Food bank of Western Massachusetts