What is Will Bike 4 Food?

Will Bike 4 Food is a charity cycling event that began in 2011 as a way to raise funds and awareness about the issue of local hunger. The event features 4 routes for cyclists of all abilities to choose from: 10, 25, 50, and 100 miles.

Proceeds from the event benefit the work of The Food Bank and help us to meet our mission.

Where is the event?

The Hatfield Lions Club Pavilion

15 Billings Way, Hatfield MA 01038

(Behind Hatfield Elementary School and the Hatfield Library).

What time does the event start?

7:00AM – 100 Mile (Century)

10:15AM – 50 Mile

12:00PM – 25 Mile

1:30PM – 10 Mile

The After-Party starts at 2:00 p.m.

Will the event be postponed if it rains?

No. However, you are never required to ride. If you don’t feel safe riding on the day of the event, we simply ask that you turn in your fundraising in advance, or stop by to drop it off at The Food Bank the following week.

Where can I park when I arrive on the day of the event?

Parking will be available on a first come/first serve basis at the Elementary School parking lot. You will have a short walk (or bike ride) to registration and the pavilion. Additional parking will be available at The Hatfield Town Hall (just down Main St.).

If I’m not riding, can I help out on the day of the event or make a donation to The Food Bank?

We need lots of volunteers to help make the event possible. If you’re interested in volunteering for Will Bike 4 Food, please contact our Volunteer Coordinator, Amanda Reynolds, at (413) 203-6316 or AmandaR@foodbankwma.org to learn more or check our list of volunteer openings.

If you would like to make a general donation to help Will Bike 4 Food reach its fundraising goals, you can do so by:
1.) Making a secure online donation using your credit card at: www.pledgereg.com/wb4f2019
2.) Sending in a check (and include “General Will Bike 4 Food donation” in the memo).
3.) By calling 413-247-9738 (Mon–Fri, 9 a.m. – 5 p.m.) and asking to speak to a member of our Donor Relations team.

How old do you have to be to participate?

Individuals of all ages are encouraged to participate. Anyone 18 and under must have a signed release form from a parent or guardian.

What are the costs?

Registration: There is a $35 registration fee due at the time of registration. There is no cost to registration during the month of March.

Fundraising Minimums: If registered by the end of August, participants 18 and older are required to raise a minimum of $175 per person. If registered after the end of August, participants are required to raise a minimum of $250 per person.

Participants under 18 are encouraged to fundraise, but it is not required.

You will have until Oct. 31, 2019 to complete your fundraising. If you have not met your minimum, you will be billed for your remaining balance and have the opportunity to contact us in regards to any potential errors on our part.

Children: If a child is riding on the back of your bike or pulled behind you, there is no fundraising minimum for them. However, parents must pay the $35 registration fee per child and teen, regardless of whether they ride their own bike or are pulled behind.

Is there another way to register if I am unable to register on-line?

We highly encourage everyone to register online. However, if that’s not possible for you, please contact jennifert@foodbankwma.org or call 413-203-4986 to request a paper registration form. Payment in the form of cash, check, or credit card must be used to register when submitting your registration.

Where do the routes go?

We have worked hard to create interesting and challenging routes for cyclists of all levels. Please view our route maps for more information.

Can I change my route after I register?

Yes. You can always change your route choice — right up until the day of the event (even if you’ve already begun your fundraising).

Are there rest stops along the routes?

We understand the importance of restrooms along the route. Our team works diligently to identify as many water stop locations as possible that will allow us to have a portable restroom on site. With that said, please be aware that not all locations will allow us to have a restroom. We will do our best to provide you with as much advance information on water stop locations and restroom locations as possible. Thank you.

If I choose to form a team, how many riders do I need?

A team qualifies as 2 or more people. For more info on how to register as a team, visit willbike4food.org/teams.

Does everyone on my team have to ride the same route length?

No. You don’t all need to ride the same route to be considered a team. The routes are developed to have different levels of difficulty, for different levels of cycling experience. The 10-mile is great for families, while the 100-mile is suitable for more experienced cyclist. Choose one that’s right for you.

Do I have to be signed up for Will Bike 4 Food to participate in a training ride?

Yes. These rides are offered as a courtesy to help Will Bike 4 Food cyclists prepare for the big day. Due to limited space and resources, all training ride participants must be signed up for Will Bike 4 Food.

How do I make a donation to a Will Bike 4 Food participant (individual or team)?

All WB4F participants and teams have unique fundraising pages. To search and make a secure online donation to a team, individual, or event, please visit: pledgereg.com/wb4f2019

Can I fundraise online?

Yes. We encourage you to use the online tools available to you. It helps us to keep track of everyone who registers and makes it easy for you to see your fundraising progress. www.foodbankwma.org/events/wb4f/fundraise

Can I fundraise offline?

Yes. You may collect checks and/or cash and turn it in the day of the event. Please use a pledge form to keep track of amount of donations you receive, and the people you receive them from. You can turn the form in on the day of the event along with any cash or checks received. It’s a good idea to make a copy for your own records.

Can I fundraise both online and offline?

Yes. You may choose to use a combination of online and offline fundraising. In fact, this is the best way to maximize your efforts and help you reach your goal. Visit our fundraising page for tips.

Will people who donate to me get a receipt for tax purposes?


If someone donates to you on your fundraising page, they will receive an email from PledgeReg recognizing their donation. They can use this email for tax purposes. They will not receive a letter from The Food Bank of Western Massachusetts. However, if someone absolutely needs a letter from The Food Bank, please feel free to reach out to us at 413-247-9738 and ask to speak to someone in our Donor Relations department.


If someone writes a check and gives it to you to turn in, they will receive a letter in the mail from us that they can use for tax purposes. Please make sure that all checks have the donor’s name and address included. If a donor is making a donation to a particular team or individual, please ask them to also list that ON the check.

If someone donates cash, they will not receive a receipt.

What prizes are awarded for fundraising?

Individual Prizes

Raising money for WB4F will allow you to win some fantastic prizes:

  • $1,000 — WB4F cycling jersey
  • $250 — Official WB4F t-shirt

What is the Will Bike 4 Food After-Party and what time does it start?

This year’s Will Bike 4 Food After-Party will also be held at The Hatfield Lions Club Pavilion (15 Billings Way, Hatfield MA 01038). The After-Party is from 2:00 p.m. through 5:00 p.m. and includes a cookout provided by Smithsonian Caterers, music, lawn games, face painting, and beer from Berkshire Brewing Company.

How much do tickets to the After-Party cost?

The After-Party is free to Will Bike 4 Food riders and volunteers.

Non-riders can purchase tickets to the After-Party for $20 at willbike4food.org/afterparty.
(Does not include a WB4F t-shirt.)

Will beer be provided at the After-Party?

One complimentary beer from Berkshire Brewing Company will be available to WB4F participants (21+ with valid ID) following their ride. Beer will also be available for purchase, if you wish to have more than one. Cash only.

Anyone who would like to enjoy beer at the After-Party should be sure to remember to bring a valid 21+ ID, in exchange for a wristband. Anyone who does not show a valid over 21+ ID will not be permitted to drink. No exceptions.

How can I stay up-to-date on the latest Will Bike 4 Food news?

1.)    Like Will Bike 4 Food on Facebook

2.)    Sign-up to receive The Food Bank’s e-newsletter

3.)    Check back periodically to willbike4food.org