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TITLE:  DIGITAL COMMUNICATIONS COORDINATOR                         STATUS:  FULL TIME, NON-EXEMPT

Job Description:

Working to advance The Food Bank of Western Massachusetts’ mission to feed our neighbors in need and lead the community to end hunger, the Digital Communications Coordinator’s primary responsibilities are to maintain and expand The Food Bank’s presence on the Internet, uphold and expand a digital media database, and support Communications endeavors via traditional media. S/he should be an effective communicator who applies a solid foundation in writing to emerging and evolving technologies as well as The Food Bank’s regular print publications, such as the quarterly newsletter and the annual report. Working closely with the Communications and Marketing Manager, the Communications Coordinator will join The Food Bank as part of the Development and Marketing team, which is responsible for all fundraising, publicity, and public relations for Western Massachusetts’ largest hunger-relief charity.

Job Components:

General

  • • Deliver messages and promote activities across multiple online channels, using appropriate tone and content
  • • Develop online messaging for general consumption and for a variety of specific audiences
  • • Assist with other communications needs, as directed
  • • Assist with general development and volunteer needs as event support, as directed

Website

  • • Update content on Food Bank website weekly
  • • Provide website maintenance and troubleshooting using the WordPress CMS platform
  • • Draft posts for Food Bank blog
  • Social Media

    • • Update Food Bank social media accounts on a daily basis per social media strategy guidelines/calendar using digital photography, digital images, and sourcing dynamic links
    • • Implement new social media strategies as they are developed
    • • Work with external partners to carry out collaborative online marketing campaigns (including virtual Food Drives, FirstGiving.org, etc)

    Communications & Marketing

    • • Assist with creation of content for Food Bank newsletter and e-newsletter
    • • Coordinate and collaborate with other departments on the creation of materials to be used by external audiences

    Media Relations

    • • Draft press releases and media advisories
    • • Maintain and expand media contact database
    • • Track all media hits and impressions via traditional and social media

    Working Conditions:

    • • Monday–Friday 9am.–5pm with flexibility
    • • Occasional evenings and weekends
    • • Must own car and possess valid driver’s license to attend work-related functions off site

    Job Specifications & Requirements:

    • • Bachelor’s degree in Marketing, Communications, English, Journalism or related field
    • • 1-2 years experience in journalism, corporate or non-profit communications preferred
    • • Proficiency with WordPress CMS, Google Analytics, Google Earth, social media (Facebook, Twitter, YouTube, Flickr, etc.), and other online tools is essential, as is an ability to build engagement through these online tools
    • • Proficiency with the Adobe Creative Suite (Photoshop, InDesign, Illustrator)
    • • Working knowledge of HTML and CSS
    • • Excellent writing skills are critical, including an ability to write effective press releases, blog posts, and other content for both print and online media
    • • Team-player with superior interpersonal and collaboration skills
    • • Exceptional oral communication skills
    • • Ability to multitask and prioritize a number of projects

    Job Preferences:

    • • Ability to speak and write Spanish
    • • Knowledge of Human Services field and/or other nonprofit experience

    Reports to:

    Marketing & Communications Manager

    How to Apply:

    Please submit a cover letter and your résumé to: jobs@foodbankwma.org with the subject line DCC2014.

    The Food Bank of Western Massachusetts is an equal opportunity employer encouraging excellence through diversity.

    Résumés will be considered immediately. Search will continue until the position is filled.

Category : Jobs | Staff Positions